If you've ever had the humbling experience of trying on 15 different pairs of jeans in a cramped mall dressing room—only for none of them to fit right—don't lose hope. There's one denim destination Cosmo editors can all agree on, and it's Abercrombie & Fitch: the brand offers a wide range of styles, washes, and silhouettes to suit virtually any closet and aesthetic. So when I caught wind that Abercrombie & Fitch is offering up to 50% off jeans during its Viral Denim Event, I knew I had to sound the alarm.
You heard that right: from now through Monday, August 11, every single pair of Abercrombie jeans is 30 to 50% off, plus free shipping and an extra 15% off at checkout with code DENIMAF. As a shopping editor who covers deals for a living, one of my biggest pet peeves is when brands tease "major sales," only to offer a measly discount, so safe to say this is a pretty big deal (pun intended). In fact, I've been religiously shopping Abercrombie sales for years, and I've never seen savings this steep outside of Black Friday.
With dozens of denim discounts to choose from, you might want a little help narrowing down your shopping cart. Below, shop six on-sale styles that our editors have been wearing on repeat lately—starting at just $38.
Shop our favorites from Abercrombie's Viral Denim Event
Curve Love Mid Rise Bootcut Jean
- I'm calling it now: Fall 2025 will be the season of the bootcut jean. This mid-rise pair is serving early 2000s Elena Gilbert (IYKYK) in the best way, and I've found that the flared hem makes my legs look way longer than they actually are. Plus, the 32-inch inseam is a little longer than most of Abercrombie's jeans, so they'll still graze the ground when you wanna pair them with boots or a kitten heel.
Low Rise Baggy Jean
- "I thought I needed to spend a gazillion dollars on a pair of vintage denim that I sourced from Japan to find such a good pair of baggy, low-rise jeans. But Abercrombie has 'em!! These are a rigid denim that just feels so comfortable against my skin, even with minimal stretch. The baggy fit and low-rise definitely help with that, since they sit on my skin without any snugness at all. They're one of the trendiest styles at Abercrombie too and feel way more luxe—so it's even better to get them on sale."—Beth Gillette, Beauty Editor
High Rise Cropped Wide Leg Jean
- “As a short person (5'3"), it can be very difficult to find jeans that are the right length without tailoring. These jeans land perfectly at my ankle and give my short legs great balance! They're also the perfect summer jeans—they're loose enough for a warm breezy day, and the frayed hem gives them an easygoing touch that can be dressed up or down. I have been wearing these jeans multiple times per week, so if you see me outfit repeating, no you didn't.”—Jayne Lemire, Executive Assistant
Ultra High Rise Ankle Straight Jean
- "For as long as I can remember, I've had to hem my jeans... You can imagine my surprise and delight when I discovered my now-favorite jeans that I didn't have to hem or alter at all: Abercrombie's Ultra High Rise Ankle Straight Jean. I can say with confidence that they're hands down the best-fitting and most comfortable jeans I own, and that's thanks to the fact that you can purchase various inseam lengths: extra short, short, regular, long, and extra long." —Cristina Corvino, Deputy Managing Editor, Commerce
Curve Love Mid Rise Barrel Jean
- "As a curvy girl, I love A&F's Curve Love denim, and these barrel jeans are no exception—I have them in both Light and Black and they're my favorite jeans. They make me feel snatched but the legs are also spacious enough so I don't feel hot. Great for a summer jean!" —Veronica Lopez, Sex & Relationships Editor
Curve Love High Rise Loose Jean
- As someone with wider hips, a booty, and a smaller waist, trying on jeans usually ends in defeat and tears. After owning this pair of jeans for almost three years, I can confidently say they're my holy grail jeans. Why, you ask? Because the fit is literally flawless. Like the Goldilocks of jeans, they’re loose enough through the leg to give me that on-trend baggy look without sagging at the butt, and they sit right at my natural waist with absolutely *zero* gapping—a miracle, if you ask me.
Lauren Gruber is an associate commerce editor at Hearst Magazines, where she writes for publications like Good Housekeeping, Cosmopolitan, Prevention, Country Living, House Beautiful, and more. She has over four years of professional experience covering a variety of lifestyle topics from home to fashion, with an advanced background in beauty and fragrance. When she’s not researching the most worthy Prime Day deals or hands-on testing all the latest perfume launches, Lauren is probably hanging out with her cat Serafina or flexing her AMC A-List membership at the movie theater.
You can find her previous work at Entertainment Tonight, Shop TODAY, USA Today, Self Magazine, L’Officiel USA, V Magazine, and Modern Luxury Media.
